Presented on:
October 18, 2018
Objective:
This webinar will provide Toy Association members and industry stakeholders with insight into how the next generation of households and connectivity will impact the future of play. Looking at millennial parents and the digital era, this webinar will identify the demographic makeup of future households, technological developments that are changing how children play, and what these two factors combined mean for the toy industry.
Who Should Attend:
All Toy Association members and industry stakeholders are invited to participate; recommended for manufacturers and retailers who are interested in better understanding and learning about how digital connectivity will impact the future toy industry.
What You Will Learn:
The children of millennials will be raised in a drastically different household environment than the generations before them. Millennials are not only forming families at a later age, resulting in fewer children per household, but also raising their children in a digitally-driven era. From the toaster to the television, most products will be connected. The presenter will share information on the next generation of households and how the future of play will evolve around these factors, including the growth of robotic toys, toys that teach computer programming skills, and toys that blur the line between digital and physical play as well as changes in the path to purchase of traditional toys and games.
Moderator:
Anne McConnell, senior director of market research & data strategy, The Toy Association
Presenter:
Matthew Hudak, consultant, Euromonitor International
Matthew Hudak is a consultant at Euromonitor International, specializing in the toys and games industry. In his role, he researches and analyses the consumer trends, key markets, competitive landscape and growth opportunities influencing the global toys and games industry to help organizations make strategic business decisions. Matthew’s expertise on the global toys and video games generates thought-provoking insights on the ever-evolving ways children and adults play.
About Euromonitor International:
Euromonitor International is the world's leading independent provider of strategic market research, creating data and analysis on thousands of products and services around the world. With offices around the world, analysts in over 100 countries, and market research on every key trend and driver, Euromonitor offers access to the real story behind consumer change. Emerging countries or developed economies: Euromonitor identifies the next opportunity first.