The Toy Association is an advocate for sound and sensible measures protecting the privacy, safety, and special vulnerabilities of children in a complex media landscape.
Our goal is to promote industry compliance with guidelines and laws related to marketing to children and to empower families to make informed choices about the products they buy.
Members are encouraged to join our Responsible Marketing to Children Committee, which keeps track of this complex and ever-changing issue and works to protect children. To learn more, contact Ed Desmond, executive vice president of external affairs.