With the U.S. Bureau of Labor Statistics predicting that STEM jobs will increase to more than 9 million by 2022, parents are looking for innovative ways to expose their kids to science- and math-based subjects.

The Toy Association has embarked on a multi-year undertaking to bring more clarity to the growing movement of STEM/STEAM (science, technology, engineering, and math, with the recent inclusion of “A” for the arts).

Our reports guide manufacturers in developing products that foster STEM/STEAM discovery and learning.

To learn more about The Toy Association’s STEM/STEAM initiative, contact Janis Zegman, marketing project manager.

Just Released!


This framework has been created to support toy development and marketing by providing the industry with a single, consistent definition of the STEAM category. The framework is intended to be used as a checklist for toy companies, to assess whether their toy can be categorized as a STEAM toy.

Download Entire Framework


The Toy Association has two useful reports to help toy manufacturers, parents, and teachers encourage children to use toys and play to grow and enhance their learning – and build lifelong skills.


This report helps understand the concept of STEAM and the role of toys and play in building STEAM skills in children.

STEM/STEAM Formula for Success

Learn about the best practices for developing and marketing STEM/STEAM toys.