Global Sales Data


Global toy sales experienced continued growth in recent years, with 2016 sales increasing 4 percent over the prior year to $88.8 billion (the greatest year-over-year increase since 2011).

To learn more about global toy sales or to obtain a free copy of the NPD Group's Global Toy Market Report, annual 2016. Toy Association members may contact Anne McConnell, senior director of market research & data strategy.

Global Toy Market Size

2011 2012 2013 2014 2015 2016 2015 vs 2016
Total in $BN $79.1 $78.4 $79.0 $81.5 $85.3 $88.8 4%

Source: The NPD Group. Published with permission of The NPD Group by The Toy Association.