Join The Toy Association

The Toy Association is the leader of today’s dynamic and innovative toy industry.

The Association addresses toy safety, promotes play, and tackles legislative and trade issues. Members get exclusive access to business-building services, resources, & events. Become a better business. Join today.

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Key Benefits at Our World-Class Trade Shows

Key Benefits at Our World-Class Trade Shows

Make the most out of your company’s participation at Toy Fair and Fall Toy Preview. Become a member, and gain access to these exclusive opportunities:

For Exhibitors:

  • Booth discounts and priority booth assignments
  • Discounts on sponsorships, promotional opportunities and ads placed in marketing materials
  • Private meeting room preferences and discounts
  • Preference for product media coverage before, during and after trade shows

For Attendees:

  • Express registration and badge pick-up
  • Access to the members-only lounge and business center
  • Complimentary and/or discounted rate for Toy Fair educational programming
  • Member recognition on show badge

Timely Information. Critical Insights.

The toy industry is moving fast and operating on an increasingly global scale. We get you the hard information you need to accurately assess the marketplace, make better decisions, and improve your bottom line. Here’s what’s on tap for members:

  • Toy Association-commissioned and third party studies, surveys, and reports, including the 2016 NPD/ICTI Global Toy Market Report, a report on the U.S. Marketplace and the Toy Industry, and the Toy Consumer and Kids’ Routines study
  • Webinars, educational sessions, and seminars
  • Toy and play trend forecasting from our internal team of specialists
  • Letters from Toy Association president & chief executive Steve Pasierb on industry issues and activities
  • Annual Report on the Toy Association’s financial position, accomplishments, and philanthropy
  • Access to resources and events relevant to finance and operations professionals, offered via the Credit Interchange program (manufacturer members only)
Timely Information. Critical Insights.
Your “Go To” Resource on Toy Safety

Your “Go To” Resource on Toy Safety

Toy Safety is the Toy Association’s No. 1 priority. Our team of experts offers unparalleled experience and guidance to help our members design, produce, and sell safe toys that comply with complex global laws and regulations. Our expertise and initiatives span all issues related to toy safety, including:

  • Guidance in complying with the Consumer Product Safety Improvement Act (CPSIA), Toxic Substances Control Act (TSCA), Children’s Online Privacy Protection Act (COPPA), and more
  • Safety bulletins and issue briefs about the latest safety laws and technical requirements
  • Industry statements to address media questions on multiple aspects of toy safety
  • Annual seminar on Toy Safety and Compliance
  • Regular webinars on compliance, testing requirements, and additional safety issues
  • Advocacy on the alignment of global standards and testing requirements

Advocacy: Protecting Children, Protecting Companies

We are an advocate for the industry. We protect children and we protect your business. Our strong ties to the government mean that we’re at the forefront of discussions on legislation impacting toy companies. Our goal is to keep you informed and engaged with politicians through events and services, including:

  • D.C. Fly-In: Engage in small group meetings with federal lawmakers and regulators to discuss the industry’s legislative needs and the vital role toys play in the U.S. economy.
  • Working for the alignment of global standards and testing requirements
  • State and federal government affairs committees allowing members to help strategize advocacy efforts and learn about the latest laws impacting toys
  • Members-only legislative bulletins on proposed and revised state and federal legislation
  • Members-only briefs on industry priorities
  • Crisis communications and public relations assistance
Advocacy: Protecting Children, Protecting Companies
Boost Your Bottom Line

Boost Your Bottom Line

Save your company money and reap countless Toy Association benefits. Toy Association membership provides numerous deals and discounts that make membership a great return on investment for companies large and small:

  • Discounts on exhibit space, advertising, sponsorships, promotions, free visitor access, and more at trade and professional development events
  • Free admission to year-round webinars on a variety of industry-related topics
  • Best-rate media planning and buying services through children’s media expert agency Blue Plate Media
  • Free access and/or substantial discounts on research studies and surveys
  • Discounted product and property nomination fees for the annual Toy of the Year Awards

Connect. Collaborate. Grow.

Connect and collaborate with other members from around the world. Build lasting relationships through our professional networking events and special activities. Meet rising stars and industry veterans. We are your portal to the brightest minds in the business.

  • Free access to special events and seminars at our trade shows
  • Year-round networking opportunities for members, including young professionals under age 35
  • Build your network while ensuring the toy industry’s health and growth
Connect. Collaborate. Grow.

How to join

Whatever your role in the toy industry, there’s a place for you at the Toy Association. Select the category below that best characterizes your business and learn how membership will make a difference for your company and its future.

Manufacturer
 

A manufacturer is any corporation, partnership, or individual engaged in the manufacture, importation, or distribution of toys and children’s consumer products intended for the North American market.

Apply for membership
Retailer
 

Retailer

A retailer is any company, partnership, or individual actively and primarily engaged in the selling of toys and related children’s consumer products intended for the North American Market.

Independent Retailer*

Apply for membership

Mass Market Retailer

Apply for membership

*If you are a specialty toy retailer you may also want to consider joining the American Specialty Toy Retailing Association.

Licensor
 

A licensor is any North American-based corporation or entity engaged in the licensing of its property to manufacturers of toys and children’s consumer products.

Apply for membership
Inventor and/or Designer
 

Inventor and/or Designer

An inventor and/or designer is any North American-based corporation, partnership, or individual involved in the design, development, or sale of a new toy invention or design.

Apply for membership
Manufacturers' Sales Representative
 

A manufacturers' sales representative is any North American-based corporation, partnership, or individual involved in the sale of toy manufacturers’ products to wholesale and retail customers.

Apply for membership
Associate Member
 

An associate member is any North-American based corporation, partnership, or individual categorized in one of the following businesses:

  • Magazine/Website
  • Promotion Firm
  • Retired Industry Executive
  • Service Provider
  • Testing Laboratory
  • Toy Industry Consultant
Apply for membership
Student
 

A student is someone who is currently enrolled in a full-time study program at an accredited post-secondary institution, or a part-time student who is not employed full-time in the toy industry or not otherwise eligible for regular membership in the Toy Association.

Apply for membership
Manufacturer
Retailer
Licensor
Inventor and/or Designer
Manufacturers' Sales Representative
Associate Member
Student

Manufacturer

A manufacturer is any corporation, partnership, or individual engaged in the manufacture, importation, or distribution of toys and children’s consumer products intended for the North American market.

Apply for membership

Retailer

A retailer is any company, partnership, or individual actively and primarily engaged in the selling of toys and related children’s consumer products intended for the North American Market.

Independent Retailer*

Apply for membership

Mass Market Retailer

Apply for membership

*If you are a specialty toy retailer you may also want to consider joining the American Specialty Toy Retailing Association.

Licensor

A licensor is any North American-based corporation or entity engaged in the licensing of its property to manufacturers of toys and children’s consumer products.

Apply for membership

Inventor and/or Designer

An inventor and/or designer is any North American-based corporation, partnership, or individual involved in the design, development, or sale of a new toy invention or design.

Apply for membership

Manufacturers' Sales Representative

A manufacturers' sales representative is any North American-based corporation, partnership, or individual involved in the sale of toy manufacturers’ products to wholesale and retail customers.

Apply for membership

Associate Members

An associate member is any North-American based corporation, partnership, or individual categorized in one of the following businesses:

  • Promotion Firm
  • Magazine/Website
  • Retired Industry Executive
  • Service Provider
  • Testing Laboratory
  • Toy Industry Consultant
Apply for membership

Students

A student is someone who is currently enrolled in a full-time study program at an accredited post-secondary institution, or a part-time student who is not employed full-time in the toy industry or not otherwise eligible for regular membership in the Toy Association.

Apply for membership