About Us

Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses that design, produce, license, and deliver toys and youth entertainment products for kids of all ages. Our 950+ members drive the annual $27 billion U.S. domestic toy market, and our organization has a long history of propelling the health and growth of the toy industry, which has an annual U.S. economic impact of $109.2 billion.


We are the industry’s voice on the developmental benefits of play, promoting play’s positive impact on childhood development to consumers and media through our Genius of Play initiative.


For more than 40 years we have been global leaders in toy safety. We helped develop the first toy safety standard and remain committed to working with medical experts, government, consumers, and industry on ongoing safety programs and outreach, including PlaySafe.org.


The Toy Association powerfully and effectively advocates on behalf of members’ businesses in North America and in markets spanning every continent. We produce the world-renowned North American International Toy Fair and Fall Toy Preview, and provide members with programs, products, actionable research, and consumer events to help grow their businesses globally.


The Toy Foundation brings “millions of smiles to millions of kids” through its signature Toy Bank program, delivering toys—along with a dose of joy and comfort—to children facing unimaginable hardships.

Global Leaders.

As a global leader, we sustain the Canadian Toy Association, act as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable, and chair the committee that reviews and revises America’s ASTM F963 toy safety standard – one of the most respected and strictest toy safety standards in the world.

The Toy Association is headquartered in the heart of Manhattan with advocacy offices in Washington, DC. View our 2017 Annual Report here.

Our Mission is to be a unifying force for members’ creativity, responsibility, and global success, advocating
for their needs and championing the benefits of play.

Read our full mission statement

Stats & Facts

Founding of the Toy Association

The Toy Manufacturers of America, Inc., was founded on June 9, 1916. Today, it is known simply as The Toy Association, and is dedicated to serving and supporting all businesses involved in creating and delivering toys and games to children.


Legal Status

The Toy Association is a 501(c)6 private, not-for-profit organization.


Annual Budget

The Toy Association has an annual budget of approximately $20 million.


By Laws

The Toy Association’s bylaws were amended on October 3, 2017.


The Association addresses toy safety, promotes play, and tackles legislative and trade issues. Members get exclusive access to business-building services, resources, & events. Join today.



Toy News Tuesday 
Annual Report
Legislative & Safety Updates (members-only news, published as needed)


The Toy Foundation (TTF) receives partial funding from the Toy Association. TTF is the philanthropic arm of the North American toy industry.


Secretariat member of the International Council of Toy industries (ICTI), the industry association for the worldwide toy industry.

NY Secretariat of the ICTI Ethical Toy Program which requires factories to uphold standards that support the rights and well-being of their workers.

Secretariat to the International Toy Industry CEO Roundtable, representative of the entire value chain in the global toy industry.

Management services provider to Women In Toys, Licensing & Entertainment, the leading nonprofit global career development and networking organization for women working or seeking to work in the industry.

Sustaining partner to the Canadian Toy Association whose members are manufacturers, importers and distributors of toys, games, seasonal and hobby products.

Member and chair of the ASTM International Standards Developing Committee F15.22 on Toy Safety.

A founding member of the International Consumer Product Health and Safety Organization (ICPHSO). 

Our Leadership Team

Steve Pasierb
President & chief executive
Marian Bossard
Executive vice president, global market events
Jean Butler
Executive director, The Toy Foundation
Ed Desmond
Executive vice president, external affairs
Kenneth Ebeling
Executive vice president, strategic development & member services
Alan P. Kaufman
Senior vice president, technical affairs
Joan Lawrence
Senior vice president, standards & regulatory affairs
Ken Seiter
Executive vice president, marketing communications
Paul Vitale
Executive vice president, finance & operations

Let's Connect

Let’s Play. Let’s Learn. Let’s Connect. The Toy Association serves as the voice of the toy industry. We represent countless individuals who bring safe, innovative, and fun toys to kids globally. Connect with us about our work. We want to hear from you!

Contact Us