Global Market Access


The Toy Association is committed to helping members grow their businesses in North America and globally.


We provide members with up-to-date research and data about the ever-changing global toy landscape. Our research spans developing markets in Asia and South America, as well as established markets, like the UK and Canada. Our goal? To help members stay steps ahead of the competition in the global marketplace.


We advocate on behalf of toy companies in markets spanning every continent. We work year-round to align global standards and laws, reduce trade barriers, and mitigate the harmful effects of unnecessary regulations that prevent safe, enriching toys from being sold in the U.S. or from entering new markets.


Our international reach and influence includes a close partnership with the Canadian Toy Association sustaining their important work; acting as secretariat for both the International Council of Toy Industries and the International Toy Industry CEO Roundtable; and chairing the committee that reviews and revises America’s ASTM F963 toy safety standard – one of the most respected and widely emulated toy safety standards in the world.

For more information about our in-depth research, contact Anne McConnell, senior director of market research & data strategy.

For more information about our global advocacy and influence, contact Alan Kaufman, senior vice president of technical affairs.

Let's Connect

Let’s Play. Let’s Learn. Let’s Connect. The Toy Association serves as the voice of the toy industry. We represent countless individuals who bring safe, innovative, and fun toys to kids globally. Connect with us about our work. We want to hear from you!

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