Definition of a “Good” STEAM Toy

Toy Association offers new toy assessment framework to support STEAM toy development & marketing.

Become a Genius of Play Ambassador!

The Ambassador program supports all companies in the toy industry by building awareness of play as a critical part of child development and driving affinity and purchase intent for toys as the essential tools of play. Click here to participate.

Children & Influencer Platforms Study

The Toy Association commissioned The NPD Group to conduct custom research that takes an in-depth look at how children are engaging with key influencer platforms. This report provides detailed information on how kids are using these platforms, case studies of top performing influencer channels, demographics of users, and how these habits influence toy purchases.