What makes a toy a STEM/STEAM toy? Watch live now to find out!

Member Resource

Toys"R"Us Bankruptcy Information

TRU InformationAs part of its resources for manufacturer members, The Toy Association is acting as a clearinghouse for information related to the Toys“R”Us bankruptcy and liquidation process – and making sure that creditors’ questions are answered and shared with the broader membership.

Inspiring Generations of Play

Our mission is to be a unifying force for members’ creativity, responsibility and global success, advocating
for their needs and championing the benefits of play.


The Future Toy Consumer and Toy Retail Ecosystem

Industry ReportThe Toy Association has commissioned a series of studies by ProdigyWorks to explore the future of the toy industry. The first report addresses topics including: what the future toy consumer may look like; tackling the new retail environment; and harnessing technological advancements to enhance toys.


Toy safety is the number one, year-round priority for The Toy Association and its members.



The toy industry is dedicated to putting smiles on the faces of children. The Toy Foundation (TTF) is a focal point for the philanthropic efforts of the toy industry.