Insights into the U.S. Toy Marketplace:

What Companies Should Know About American Toy Consumers and Kids’ Routines

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Registration Fee

Members: Free
Non-members: $49.00

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Date & Time:

Thursday, June 8, 2017
2 - 3 p.m. (Eastern)


This hour-long webinar will highlight key findings from commissioned research on U.S. market demographics and consumer behavior, including holiday shopping trends and kids’ routines, to help toy companies increase sales activity in the U.S. toy market.

Who Should Attend:

All Toy Association members and non-member toy companies are welcome to join; specifically recommended for executives and staff responsible for development, sales, marketing, and research.

What You Will Learn:

This webinar will examine top-level research findings by market research consultancy Kidz Global on opportunities, obstacles, and key success factors for expanding distribution in the American toy market.  To help toy companies understand how best to position their product lines, the session will explore children’s weekly routines and play patterns, digital activities, and brand preferences by age and gender. The presenter will also review data on holiday shopping habits and gift-giving behavior.


Anne McConnell, Senior Director, Market Research & Data Strategy, The Toy Association


Philippe Guinaudeau, CEO, Kidz Global

Philippe Guinaudeau serves as CEO of the international market research and consulting organization Kidz Global and is a well-recognized, highly knowledgeable marketing professional. For the last two decades, Guinaudeau has been providing worldwide brands with research data that has resulted in increased sales, the identification of new key revenue streams, and vital insight into consumer attitudes and emerging trends.

Prior to taking on the role of CEO at Kidz Global, he was a director of The NPD Group, where he went on to gain considerable experience in the toy and games, licensing, and entertainment sectors.  He started as a durable goods consultant at AC Nielsen prior to joining NPD.  Philippe has worked extensively across North America, Europe, Australia, and Asia.