Toy of the Year Awards

February 16, 2018
New York City

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Toy of the Year Awards

Known as the “Oscars” of the toy industry, the Toy of the Year (TOTY) Awards are presented annually to the top toys, games, and properties of the year. Administered by The Toy Association, the awards program supports the philanthropic work of the Toy Industry Foundation, which delivers new toys to children in need.

Dates to remember

On August 1, nominations will open for the 2018 Toy of the Year (TOTY) Awards!

Nominations will close on September 20, followed by review from our nomination committee comprised of play experts, journalists, academics, retailers, and other toy experts to determine the official TOTY finalists.

On November 3, the TOTY finalists will be announced just in time for the holiday 2017 shopping season.

And on Friday evening, February 16, 2018, “Toy Fair Week” will begin with the TOTY Awards and Toy Industry Hall of Fame induction ceremony in New York City.

TOTY Winners

Toy of the Year

See who won in 2017

2017's big winners were LEGO® Friends Amusement Park Roller Coaster, taking home the prestigious “Toy of the Year” award, and Pop! from Funko, LLC, which won the coveted “People’s Choice” award for gaining the most votes from consumers. In total, awards were handed out in 14 categories.

See the winners

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