Global Sales Data


Global toy sales experienced continued growth over the past five years, with 2015 sales increasing 4 percent over the prior year to $87.4 billion (the greatest year-over-year increase since 2011).

To learn more about global toy sales or to obtain a free copy of the 2016 NPD/ICTI Global Toy Market Report, Toy Association members may contact Anne McConnell, senior director of market research & data strategy.

Global Toy Market Size

2011 2012 2013 2014 2015 2014 vs 2015
Total in $BN $78.3 $80.6 $81.7 $83.7 $87.4 4%

Source: The NPD Group. Published with permission of The NPD Group by The Toy Association.