About Us

Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses that design, produce, license, and deliver toys and youth entertainment products for kids of all ages. Our 950+ members drive the annual $26 billion U.S. domestic toy market, and our organization has a long history of propelling the health and growth of the toy industry, which has an annual U.S. economic impact of $80.25 billion.


We are the industry’s voice on the developmental benefits of play, promoting play’s positive impact on childhood development to consumers and media through our Genius of Play initiative.


For more than 40 years we have been global leaders in toy safety. We helped develop the first toy safety standard and remain committed to working with medical experts, government, consumers, and industry on ongoing safety programs and outreach, including PlaySafe.org.


The Toy Association powerfully and effectively advocates on behalf of members’ businesses in North America and in markets spanning every continent. We produce the world-renowned North American International Toy Fair and Fall Toy Preview, and provide members with programs, products, actionable research, and consumer events to help grow their businesses globally.


Our Toy Industry Foundation brings “millions of smiles to millions of kids” through its signature Toy Bank program, delivering toys—along with a dose of joy and comfort—to children facing unimaginable hardships.

Global Leaders.

As a global leader, we sustain the Canadian Toy Association, act as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable, and chair the committee that reviews and revises America’s ASTM F963 toy safety standard – one of the most respected and strictest toy safety standards in the world.

The Toy Association is headquartered in the heart of Manhattan with advocacy offices in Washington, DC.

Our Mission is to be a unifying force for members’ creativity, responsibility, and global success, advocating
for their needs and championing the benefits of play.

Read our full mission statement

Stats & Facts

Founding of the Toy Association

The Toy Manufacturers of America, Inc., was founded on June 9, 1916. Today, it is known simply as The Toy Association, and is dedicated to serving and supporting all businesses involved in creating and delivering toys and games to children.


Legal Status

The Toy Association is a 501(c)6 private, not-for-profit organization.


Annual Budget

The Toy Association has an annual budget of approximately $18 million.


By Laws

The Toy Association’s bylaws were amended on February 18, 2014.


Secretariat member of the International Council of Toy industries (ICTI), supporting the highest standards of ethical manufacturing through the ICTI CARE process.

Member and chair of the ASTM International Standards Developing Committee F15.22 on Toy Safety.



Toy News Tuesday 
Annual Report
Bulletins (members-only news, published as needed)


The Toy Industry Foundation (TIF) receives partial funding from the Toy Association. TIF is the philanthropic arm of the North American toy industry.

Our Leadership Team

Steve Pasierb
President & chief executive
Marian Bossard
Senior vice president, global market events
Jean Butler
Executive director, Toy Industry Foundation
Ed Desmond
Executive vice president, external affairs
Kenneth Ebeling
Vice president, strategic development & member services
Alan P. Kaufman
Senior vice president, technical affairs
Joan Lawrence
Senior vice president, standards & regulatory affairs
Ken Seiter
Vice president, marketing communications
Paul Vitale
Senior vice president, finance & operations

Let's Connect

Let’s Play. Let’s Learn. Let’s Connect. The Toy Association serves as the voice of the toy industry. We represent countless individuals who bring safe, innovative, and fun toys to kids globally. Connect with us about our work. We want to hear from you!

Contact Us