About Us

Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses that design, produce, license, and deliver toys and youth entertainment products for kids of all ages. Our 950+ members drive the annual $27 billion U.S. domestic toy market, and our organization has a long history of propelling the health and growth of the toy industry, which has an annual U.S. economic impact of $98.2 billion.


We are the industry’s voice on the developmental benefits of play, promoting play’s positive impact on childhood development to consumers and media through our Genius of Play initiative.


For more than 40 years we have been global leaders in toy safety. We helped develop the first toy safety standard and remain committed to working with medical experts, government, consumers, and industry on ongoing safety programs and outreach, including PlaySafe.org.


The Toy Association powerfully and effectively advocates on behalf of members’ businesses in North America and in markets spanning every continent. We produce the world-renowned North American International Toy Fair and Toy Fair Dallas, and provide members with programs, products, actionable research, and consumer events to help grow their businesses globally.


The Toy Association is committed to charitable support of child- and youth-serving nonprofit organizations, including its related foundation, The Toy Foundation, as well as The Strong National Museum of Play, the Fashion Institute of Technology Toy Design Program and the Otis College of Art and Design Toy Design Program, among other worthy 501(c)3 organizations.

Global Leaders.

As a global leader, we sustain the Canadian Toy Association, act as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable, and chair the committee that reviews and revises America’s ASTM F963 toy safety standard – one of the most respected and strictest toy safety standards in the world.

The Toy Association is headquartered in the heart of Manhattan with advocacy offices in Washington, DC. View our 2019 Annual Report here.

Our Mission is to be a unifying force for members’ creativity, responsibility, and global success, advocating
for their needs and championing the benefits of play.

Read our full mission statement

Stats & Facts

Founding of the Toy Association

The Toy Manufacturers of America, Inc., was founded on June 9, 1916. Today, it is known simply as The Toy Association, and is dedicated to serving and supporting all businesses involved in creating and delivering toys and games to children.


Legal Status

The Toy Association is a 501(c)6 private, not-for-profit organization.


Annual Budget

The Toy Association has an annual budget of approximately $20 million.


By Laws

The Toy Association’s bylaws were amended on February 22, 2020.


The Association addresses toy safety, promotes play, and tackles legislative and trade issues. Members get exclusive access to business-building services, resources, & events. Join today.



Toy News Tuesday 
Annual Report
Legislative & Safety Updates (members-only news, published as needed)


The Toy Foundation (TTF) is the501(c)3 nonprofit related foundation of, and recipient of partial funding from, the Toy Association.


Secretariat member of the International Council of Toy industries (ICTI), the industry association for the worldwide toy industry.

NY Secretariat of the ICTI Ethical Toy Program which requires factories to uphold standards that support the rights and well-being of their workers.

Secretariat to the International Toy Industry CEO Roundtable, representative of the entire value chain in the global toy industry.

Management services provider to Women In Toys, Licensing & Entertainment, the leading nonprofit global career development and networking organization for women working or seeking to work in the industry.

Sustaining partner to the Canadian Toy Association whose members are manufacturers, importers and distributors of toys, games, seasonal and hobby products.

Member and chair of the ASTM International Standards Developing Committee F15.22 on Toy Safety.

A founding member of the International Consumer Product Health and Safety Organization (ICPHSO). 


Our Leadership Team

Steve Pasierb
Steve Pasierb
President & chief executive
Adrienne Appell
Adrienne Appell
Senior vice president, marketing communications
Marian Bossard
Marian Bossard
Executive vice president, global market events
Ed Desmond
Ed Desmond
Executive vice president, external affairs
Kenneth Ebeling
Kenneth Ebeling
Executive vice president, strategic development & member services
Alan P. Kaufman
Alan P. Kaufman
Senior vice president, technical affairs
Ellen Lambert
Ellen Lambert
Executive director, The Toy Foundation
Joan Lawrence
Joan Lawrence
Senior vice president, standards & regulatory affairs
Paul Vitale
Paul Vitale
Executive vice president, finance & operations

Let's Connect

Let’s Play. Let’s Learn. Let’s Connect. The Toy Association serves as the voice of the toy industry. We represent countless individuals who bring safe, innovative, and fun toys to kids globally. Connect with us about our work. We want to hear from you!

Contact Us