Spotlight on TIA Members

November 3, 2015 | This month’s Toy Industry Association (TIA) “Member Spotlight” includes updates from Bears for Humanity, Crayola and Lulu Jr., Guidecraft, Hasbro, Moose Toys, and OYO Sports. Companies that would like to be featured in future columns are encouraged to submit news about product launches, new partnerships, philanthropic efforts, and promotional campaigns to

Bears for Humanity to Launch “Smart Organic Toys Collection”
Bears for Humanity, a certified organic toys and gifts company, has announced the launch of an innovative, interactive “Smart Organic Toys Collection” for Q1 2016. These toys will be able to send and receive messages and alert parents when the toy is missing or out of range, using a cutting-edge COPPA compliant platform called iOKids.

“As a working parent, I am always concerned about the safety of my twins,” said Bears for Humanity co-founder Renju Prathap. “The ability to locate my child by locating my child’s pet toy at any given time through my phone and get alerts if the toy is either missing or in a place other than pre-school, our local library, or our home is simply a huge peace of mind.”

Crayola and Lulu Jr. Release Creative Book-Making Kits
Crayola and Lulu Jr. have partnered to create three new products: Story by Me, Story by Me Hardcover, and Comic by Me, all of which provide children ages four to 12 with the tools and inspiration they need to write and publish their own stories. Each kit includes everything a child needs to write and illustrate a story, including a postage-paid envelope to mail in the kit contents in order to receive their very own printed book.

Guidecraft’s IO Blocks and PowerClix Win Awards
Guidecraft has announced that its new IO Blocks and PowerClix construction toy systems have won awards from a variety of toy award and review organizations this fall, including The National Parenting Center, Tillywig, Parent’s Choice and Oppenheim. The toys were lauded for their easy-to-grip pieces that fit together easily, and their ability to give children the freedom to think outside their usual “building box” and expand their creativity.

Hasbro and Boston Children’s Hospital to Investigate Play
Hasbro and the Boston Children’s Hospital Center on Media and Child Health are undertaking a multi-phase research project, called #MorePlayToday, to understand how different forms of play affect kids and parents. In conducting a review of existing global studies on play and observing children’s play in a variety of settings, the research will aim to identify how different types of play affect the development of children’s social, emotional, creative, language and physical skills.

Moose Toys Co-CEO Named Australian EY Entrepreneur of the Year
Moose toys has announced that co-CEO Manny Stul has been named 2015 Australian EY Entrepreneur of the Year, the world’s most prestigious business award for entrepreneurs. Stul was assessed by a panel of independent judges according to six core criteria: entrepreneurial spirit, innovation, personal integrity and influence, financial performance, strategic direction, and national and global impact.  He will go on to represent Australia at the global EY Entrepreneur of the Year event held in Monte Carlo in 2016. Moose is the fifth largest toy business in Australia and fourth in the U.S. market.

OYO Sports Releases NHL Gametime and Backyard Hockey Rinks
With realistic rink features and the interactive functions of a buildable set, OYO’s new NHL Gametime Hockey Rink and Backyard Rink bring the hockey experience to life. The Gametime set is designed with swinging Zamboni doors for ice clearing, buildable goals, player benches and penalty boxes and in-goal cameras to replicate true game play. The Backyard Rink lets fans become their favorite NHL players in their own one-on-one backyard shoot out.

Want to be included in next month’s Member Spotlight? Email with company news and include “Member Spotlight” in the subject line.