TIF Expands “Make a Stand for Kids” Summer Campaign to Include Local Businesses

May 7, 2013 | The Toy Industry Foundation (TIF) is expanding its “Make a Stand for Kids” campaign, inviting local businesses to join children and their families in raising money this summer to support the gift of play.

“Make a Stand for Kids” empowers children, communities and companies to help bring the joy of play to children in need. Launched last year, the initiative encourages children from around the country to open their own lemonade or baked goods stands during the summer months and send the proceeds to TIF.

Donated funds will help support TIF’s Toy Bank program, which is now celebrating its 10th anniversary of providing millions of toys to millions of children in need served by TIF’s national partnerships and carefully vetted children’s charities country-wide.

This year, TIF is asking businesses to support the cause. Interested companies may select one or multiple store items and donate a portion of sales on those items  (generated over the course of a day, a month or the entire summer) to “Make a Stand for Kids.”

Additionally, member companies of the Toy Industry Association (TIA) are encouraged to set up stands at their scheduled summer events and on their corporate campuses in support of the toy industry’s charitable arm.

“‘Make a Stand for Kids’ is a fun way to introduce children to the importance of charity, and empowers them to make a difference,” said Marisa Medina, foundation manager. “We are thrilled to extend the program’s reach even further through the participation of generous businesses looking to help bring the power of play to vulnerable children.”

TIF will provide participants with turnkey press packets and “Make a Stand for Kids” logos and display signs, as well as recipes and safety tips for children’s stands. To pledge participation or to learn more about the program, please visit www.MakeaStandForKids.org.